Responsive marketing demands agile engagement. The speed at which customers’ perceptions, opinions, beliefs, and attitudes toward a product or service change requires smart qualitative research, which is vital for business. Market research transcriptions provided with quick turnaround and superior accuracy, when delivered like Daily Transcription’s work, provide marketing organizations with the flexibility to scale up quickly without compromising quality.
Information from focus groups and panel discussions is not only used to gain insight regarding new products but can be of interest to the public’s purchasing decision making. Daily Transcription allows you to convert your recordings into documents everyone can access and use.
Group discussions can often provide valuable information that can be used at a later date. Video or audio recordings can help capture that information but can be timely and tedious to go through. Instead of spending hours listening for a particular aspect of the conversation, you can leverage your assets by reading a transcript that contains every word from each participant for a more efficient and effective experience.
Focus groups play a key role in determining which of your new business ideas will succeed in the marketplace. Customer feedback helps you determine what your customers think, need, and how your business products and services can meet those needs.
If you aren’t already transcribing your focus groups and panel discussions, Daily Transcription can work with you to provide an affordable and timely solution.
Tip: If it’s important for you to know which participant is speaking, we suggest that you video record your event positioning the camera so that each person’s face can be seen.